Market entry concept

One of the most important parts of every market entry is creating a strategy. The basis of the strategy is market research and competitor analysis, during which we examine market opportunities, potential customers, and competitors. During the preparation of the market entry strategy, based on the previously obtained information, we examine the market entry opportunities available, what costs and other resources are required for them, and based on this, we recommend an action mix that optimizes the ratio of the necessary costs and achievable results.