Market research

Every business decision and market entry requires economic information regarding the macro environment on the one hand, and the needs and solvency of potential customers on the other. That is why we offer the acquisition and expert analysis of business information as a business consultant specializing in Germany and Austria. If required, we check the size of the potential market, what submarkets it is characterized by, how big they are, how much their solvency is, what general and special needs the potential customers have, what kind of legal environment and regulations the industry operates according to. In the XXI. century, the question is not how much information can be obtained, because there is an infinite amount available. The goal is to find authentic, fresh and valid information specifically for the given target market in the given language and to collect only the relevant information. The obtained information and the analysis form the basis for decisions such as whether it is worth entering the market in the given country, and if so, what costs and timeframe should be expected, and what market entry strategy should be prepared based on the information obtained. Closely related to the market analysis is the analysis of the competitors in the given market, which you can read more about here.